A Celebration of Conventional African Magnificence
DAKAR, Senegal, 3 July 2024 -/African Media Company(AMA)/- ZIKORA MEDIA & ARTS is proud to announce the official launch of Decolonizing Magnificence, a novel marketing campaign designed to coach the general public and have fun the wealthy tapestry of indigenous and native magnificence customs throughout Africa.
In a world more and more dominated by Western magnificence requirements promoted by popular culture and the worldwide magnificence trade, Decolonizing Magnificence seeks to problem slender perceptions and showcase the multifaceted historic magnificence traditions in Africa’s various cultures.
The marketing campaign will make the most of a multi-platform strategy to achieve a broad viewers of English and French audio system all over the world.
All through the rest of the 12 months 2024, a sequence of initiatives from the marketing campaign can be introduced. These initiatives embody:
Crowns of Coils: An Ode to African Hair
A social media problem designed to encourage content material creators to understand African hairstyles and encourage their audiences
To be introduced in July
Roots on Reels: Showcasing African Magnificence Via Movie
A smartphone brief movie contest for African filmmakers to current cinematic portrayals of magnificence customs practiced of their communities
To be introduced in August
Motherland Magnificence: A Poetic Exploration of Conventional African Magnificence
A poetry contest for African poets to precise the essence of African magnificence by the facility of phrases
To be introduced in September
African Magnificence in Focus: A Photojournalism Undertaking
A name for African photojournalists to seize the essence of conventional African magnificence practices by their lens
To be introduced in October
And final however not the least:
Hairitage in Movement: A Dwell Celebration of African Hairstyles
A stay hair present and efficiency arts presentation showcasing the artistry and variety of African hairstyles
To happen in December
Keep tuned for thrilling updates by following ZIKORA MEDIA & ARTS on social media:
Observe the marketing campaign utilizing our hashtag #DecolonizingBeautyZikora.
Distributed by African Media Agency (AMA) on behalf of ZIKORA MEDIA & ARTS.
About ZIKORA MEDIA & ARTS:
Launched in Abuja, Nigeria in 2023, ZIKORA Media & Arts is a media manufacturing firm and cultural establishment that produces, preserves and promotes artistic content material and artwork which captures the nuanced tales of Africa and Africans. Zikora means “present the world” within the Igbo language of southeastern Nigeria. The group’s motto is to indicate the world what it means to be Unapologetically African. ZIKORA carries out its imaginative and prescient by its six Inventive Branches: Movie & TV; Journalism & Information Media; Literary Arts; Efficiency Arts; Occasions; The Collective Tree. A Francophone Africa community is in place to hook up with French-speaking Africans. ZIKORA has a variety of tasks underway together with a documentary characteristic movie in manufacturing, a West African dance coaching initiative in Senegal and a web-based publication referred to as DIASPORA, which publishes private essays in regards to the experiences and cross-cultural identities of Africans residing outdoors of Africa.
Our imaginative and prescient is to seize the experiences, expressions and impressions of Africa and Africans by immersive storytelling produced by multimedia and artistic multidisciplinary kinds together with, pictures, dance, poetry, visible arts and movie.
Media Contact:
For extra details about ZIKORA MEDIA & ARTS,
please go to https://www.zikoramedia.com/ or
e-mail – info@zikoramedia.com
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