APO Group (www.APO-opa.com), the main pan-African communications and PR consultancy agency is proud to announce Tracy Walakira’s appointment as the corporate’s first Tradition Ambassador, coinciding along with her 10th anniversary with the corporate. This newly created position displays her dedication to APO Group’s ethos and a confirmed dedication to nurturing a optimistic organisational tradition.
As an Account Director within the PR and Strategic Communications division, Tracy has been instrumental in a few of APO Group’s most profitable PR campaigns for high-profile shoppers in numerous industries throughout the African continent and past. Her strategic imaginative and prescient has performed a key position in selling narratives that highlight Africa’s optimistic tales.
Reflecting on her journey, Tracy stated, “Celebrating my 10th anniversary at APO Group is each humbling and thrilling. I’m extremely grateful for the alternatives to develop personally and professionally and contribute to this wonderful firm. My new position as Tradition Ambassador is a real honour, and I’m thrilled to play a number one position in fostering a tradition of inclusivity, respect, and collaboration. Collectively, we’ve constructed one thing particular at APO Group, and I sit up for contributing to its development as a frontrunner and an advocate for our folks and values.”
As Tradition Ambassador, Tracy will steer efforts to embed APO Group’s core values of excellence, accountability, collaboration, variety, and agility throughout the absolutely distant firm.
APO Group’s Founder and Chairman, Nicolas Pompigne-Mognard, commented, “On behalf of APO Group, I congratulate Tracy on this long-service milestone and for all the time giving her finest to her shoppers and colleagues. As well as, her well-deserved appointment as Tradition Ambassador displays each her distinctive management and our dedication to nurturing a office that celebrates variety, collaboration, {and professional} development.”
Since becoming a member of APO Group in 2014, Tracy has gained expertise in all facets of public relations, contributing considerably to the corporate’s standing as an trade chief. In recognition of her excellent shopper contributions, she acquired the Jack Ma Basis’s inaugural ABH 100 Award in 2023, which acknowledges people who’ve supported Africa’s Enterprise Heroes’ (ABH) pan-African initiative over its 5 editions. ABH highlighted that these 100 excellent people have performed a pivotal position in propelling the initiative to new heights by means of their unwavering dedication to rising the African start-up ecosystem. This recognition is a testomony to Tracy’s work over the previous ten years and her ongoing ardour for supporting Africa’s optimistic tales and development by means of pan-African PR at APO Group.
“The previous ten years have been an unbelievable journey, and I’ve had the privilege of working alongside among the most inspiring shoppers and colleagues. APO Group is a really distinctive organisation and our shared dedication to shaping Africa’s narrative with ardour and objective drives all the things we do. None of this could have been doable with out the assist of my household, the belief of our outstanding shoppers, and our wonderful media companions. I’m particularly grateful to my workforce and APO Group for empowering me to guide, encourage, and function an envoy for our firm’s tradition,” added Tracy.
“Tracy’s ten years at APO Group is a testomony to the ability of ardour, perseverance, and a shared imaginative and prescient for excellence. Being named Tradition Ambassador is a recognition of her unwavering dedication to constructing a office that thrives on collaboration, inclusivity, and innovation. This milestone displays the very essence of our values and the tradition we attempt to nurture day-after-day – one which empowers our folks to develop, excel, and lead with objective. Tracy’s journey is an inspiration to all of us at APO Group, and we’re excited to see her proceed to form and elevate our tradition to even larger heights,” concluded Rania El Rafie, Vice President of PR and Strategic Communications.
Distributed by APO Group on behalf of APO Group.