In a previous article, I described how one can entry your private knowledge that’s saved and utilized by the front-line, consumer-facing corporations that we interact with day by day. These embody retailers, social media, cell suppliers, monetary service corporations, and lots of others. I explored easy methods to use varied machine studying fashions and visualizations to find how these corporations understand you.
Within the technique of engaged on that article, I found that the front-line corporations steadily share our private knowledge with one other set of corporations generally called knowledge brokers or knowledge aggregators (hereafter referred to aggregators). Aggregators improve our knowledge with different forms of knowledge sourced from public data, different aggregators, and related sources to create profiles of us. They then promote the profiles again to consumer-facing corporations and different organizations for advertising and marketing or different functions.
My curiosity was aroused: Simply what forms of knowledge do these aggregators hold about me? What number of options do they retailer? Are there main forms of knowledge that particular person aggregators give attention to? And if there are, what does that inform me about their end-customers? What industries are these end-customers in, and what private knowledge do…