Permit me to introduce you to my new favourite place on the web: the Crumbl Cookies subreddit.
The fan-run subreddit r/CrumblCookies, which boasts 77,000 members, not too long ago went viral after a person on X posted about how a lot everybody on there appears to truly hate Crumbl Cookies. “They’re probably the most pissed-off folks on the planet,” the X person adds.
Newest obsession is the crumbl cookies subreddit. Everybody on there HATES the cookies, however they nonetheless all of them each week. They're probably the most pissed off folks on the planet. pic.twitter.com/IkbOk2JFqa
— Pepsi Starry Model Associate (@StarryBrand) November 12, 2024
A fast scroll down the web page contains detailed reviews of the completely different rotating weekly menu gadgets, hidden behind spoiler warnings, prospects vote pairing for various retailer places’ Buyer Choose Days, and offering up their high 10 cookie rankings for judgment. The one factor they’ve in widespread? All of them take their cookies severely.
One fan went to the lengths of shopping for further of their favourite taste to freeze—the Brownie Sundae, in case you have been questioning—to defrost 5 months later and put up a side-by-side comparability to the rereleased model. “Spoiler alert: no comparability, Crumbl has as soon as once more finished us soiled,” declared the sad buyer. The brand new cookie they describe “is a flat, overcooked, dry husky of a cookie.” The one taste, they describe, is burnt, in comparison with the deep chocolate of the OG which “tastes like a brownie (and never cardboard).”
Others have taken umbrage over the current pie choices. “Has Crumbl misplaced there fucking minds? A complete week of solely pies,” one Redditor posted in an offended rant final month. “They may finished one or two. All 6 choices are pies. that is ridiculous.”
If these posting on the subreddit are so crucial of the dessert chain, what retains them coming again for extra? “Is that this some type of playing dependancy sort of factor?” one non-American Reddit person asks on the subreddit. Loyal followers have been fast to leap to Crumbl’s protection. “They’re a really particular cookie expertise,” one replied. “I don’t simply get pleasure from them, I really like them,” added one other.
It appears prospects aren’t the one ones lurking on the subreddit. “I labored for Crumbl’s company group and I’m not joking once I inform you they needed to principally take away the CEO’s telephone as a result of he was hooked on doomscrolling this subreddit. He nearly fired a complete division as a result of somebody leaked a cookie lineup,” one person commented beneath the preliminary put up on X. “He was assigned a PR assistant to deal with his socials as a result of the redditors discovered his burner account,” they added. “Additionally as a result of he wouldn’t cease posting combative TikToks.”