Jaguar is reinventing itself as an electrical car maker with automobiles going into production in 2026.
The corporate unveiled its rebrand on Tuesday, with two fashion-like posts on X—one video and one nonetheless picture—that exposed…completely nothing. A lot in order that it drew the ire of social media customers who had been left questioning what they simply watched.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
A kind of customers occurs to personal the platform and has greater than 200 million followers, which, after all, led to 1000’s of replies.
Tesla CEO Elon Musk replied to the video asking: “Do you promote automobiles?”
Jaguar’s social media workforce replied, “Sure. We would love to indicate you. Be part of us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
Musk adopted up shortly after, writing that he “seems ahead” to seeing the brand new car lineup, however that didn’t cease the barrage of posts, to which Jaguar stored replying.
I look ahead to seeing your new car lineup
— Elon Musk (@elonmusk) November 20, 2024
Customers wrote things like “I believed you guys made automobiles?” and “That is absolutely a joke.” However the social media workforce replied for hours with responses like, “We do. All will probably be revealed” and “A pivotal second.”
“It is a reimagining that recaptures the essence of Jaguar, returning it to the values that when made it so cherished, however making it related for a up to date viewers,” stated Gerry McGovern, Jaguar Land Rover’s chief artistic officer, in a press release.
The automobiles are scheduled to be revealed throughout Miami Artwork Week in December.
Hopefully, the social media speedy response workforce will get a elevate earlier than then.