A brand new report by the Wall Street Journal revealed that Bible gross sales have elevated by 22% in comparison with final yr.
Guide sale tracker Circana BookScan has launched knowledge exhibiting Bible gross sales by the top of October are up 22% in comparison with 2023 gross sales.
By the top of October final yr, Bible gross sales had been solely up 1% from 2022.
Jeff Crosby, who serves because the president of the Evangelical Christian Publishers Affiliation, acknowledged, “Individuals are experiencing nervousness themselves, or they’re fearful for his or her kids and grandchildren.”
“It’s associated to synthetic intelligence, election cycles…and all of that feeds a want for assurance that we’re going to be OK,” added Crosby.
Many Bible gross sales stem from first-time Bible patrons.
“Gross sales of Bibles Are Booming, Fueled by First-Time Consumers and New Variations” through @WSJ https://t.co/SV5yTd5A6T
— Jon Hartley (@Jon_Hartley_) December 1, 2024
Hallelujah! Bibles are a vivid spot in books this yr.
Worries in regards to the economic system, conflicts overseas and uncertainty over the election pushed readers towards the publication in droves. Bible gross sales are up 22% within the U.S. by the top of October, in contrast with the identical interval final yr, in keeping with e-book tracker Circana BookScan. Against this, complete U.S. print e-book gross sales had been up lower than 1% in that interval.
“Individuals are experiencing nervousness themselves, or they’re fearful for his or her kids and grandchildren,” mentioned Jeff Crosby, president of the Evangelical Christian Publishers Affiliation. “It’s associated to synthetic intelligence, election cycles…and all of that feeds a want for assurance that we’re going to be OK.”
Cely Vazquez, a 28-year-old artist and influencer who has appeared on the fact TV present “Love Island USA,” lately purchased her first Bible—one from the “She Reads Fact” line—at Barnes & Noble.
“I’ve had Bibles that my mother gave me, however I felt I wanted my very own to begin my very own journey, that it symbolized I used to be beginning a stroll with God,” she mentioned. “I felt one thing was lacking. It’s a mix of the place we’re on the earth, basic nervousness and the sense that which means and luxury might be discovered within the Bible.”
In 2019, Bible gross sales hit 9.7 million, and within the first 10 months of 2024, they’ve already surpassed 13.7 million, marking a 41% enhance.