Complementary Product Advice (CPR) has turn out to be more and more necessary for the success of e-commerce platforms. CPR goals to offer essentially the most related merchandise which can be typically bought and acquired collectively. Telephones and cellphone instances are regularly purchased collectively. Tennis balls are sometimes purchased whereas buying tennis rackets. A Mouse is purchased after the acquisition of a laptop computer. On this article, we’ll talk about how Amazon solved CPR as a product-to-product advice downside:
Given a “question” product, the aim is to suggest related and various merchandise which can be complementary to the “question” product such that they are often purchased collectively to serve a joint intention.
Predicting such complementary merchandise is a non-trivial job. Let’s perceive the challenges confronted whereas fixing this downside utilizing a easy instance. Given a tennis racket as a “question product”, the platform shows three lists of related merchandise.
- Listing 1 contains three different comparable tennis rackets.
- Listing 2 consists of three tennis balls.