ONOMO Resorts (www.OnomoHotels.com) is thrilled to announce the unimaginable success of this 12 months’s version of the favored Casablanca Summer time Fest, offered for the primary time in in partnership with Spotify, the world’s hottest audio streaming subscription service.
Going down at Onomo Casablanca Metropolis Centre on 14 July, the Onomo X Spotify Summer time Fest handled over 400 music lovers, fashionistas, and meals lovers to a showcase by internationally famend artists and rising skills from Morocco and the continent.
The Onomo X Spotify Summer time Fest is a celebration of African tradition, expertise, and innovation, and the collaboration demonstrates a mutual imaginative and prescient and dedication by each manufacturers to offering a platform to advertise music from Africa and the diaspora, introducing native and international audiences to the continent’s broad depth of musical expertise.
By the creation of the primary Afro pageant in Morocco, Onomo Resorts is quickly positioning itself as a frontrunner in Africa’s way of life section, and a robust proponent of the continent’s fast-growing musical and cultural panorama.
“We’re so happy with the success of this 12 months’s summer time pageant in Casablanca and the first-of-its-kind partnership with Spotify, a platform dedicated to connecting artists with followers in significant and progressive methods., For Onomo Resorts, the pageant is a direct translation of our model pillars and our Africa Best Label, demonstrating our dedication to selling expertise and tradition in our inns,” stated Julien Renaud, Chief Govt Officer of Onomo Resorts.
“The Onomo Resorts model extends additional than resort lodging. By occasions just like the pageant, our goal is to create a way of life expertise that can allow our visitors and our Onomo Followers neighborhood to immerse themselves within the true essence of Africa’s wealthy tradition and variety. This aligns completely with our core values and our model’s imaginative and prescient of reimagining not solely how the world sees Africa however how Africa presents itself to the world,” added Renaud.
The collaboration with Spotify supplied additional impetus to an already profitable occasion, with each manufacturers wanting ahead to creating the partnership even additional into the long run. The pageant was dropped at on-line audiences with the launch of an official playlist on Spotify, the place followers may deep-dive into the line-up’s music.
“At Spotify, we regularly try to create touchpoints that carry artists and their followers nearer by means of progressive product options and distinctive off-platform experiences. African tradition is deeply embedded in Morocco, and we have been thrilled to collaborate with Onomo on an occasion that introduced the business collectively and celebrated the colourful mosaic of African music. Seeing the unimaginable reactions from followers each on-line and offline was actually rewarding,” stated Naoufal El Amrani, Senior Artist and Label Partnerships for Maghreb.
Including to the attain generated by festival-goers, artists with a mixed Spotify play rely of just about 30 million included:
Moroccan rapper, Stormy;
Moroccan singer and DJ, Kawtar Sadik;
Key determine on the Afro DJ scene, French-Cameroonian DJ and producer, Dre Tala;
Rising star on the Moroccan music scene, Ramoon;
Moroccan R&B and soul artist, Flomine;
Senegal primarily based afro-electro DJ Wutangu; and
French artist, Vacra.
This partnership highlights each manufacturers’ dedication to celebrating tradition and creating moments the place artists and native communities can join.
Distributed by APO Group on behalf of Onomo Lodge.
Extra Photographs: https://apo-opa.co/46u5DgK
Press Contact:
NASSILA Sandia
sandia.nassila@onomohotel.com
About Onomo Resorts:
Onomo Resorts is the biggest pan-African resort group within the way of life section, dedicated to offering genuine and unforgettable experiences throughout Africa. Our mission is to redefine hospitality in Africa by combining the best worldwide requirements with a novel African aptitude. At Onomo we dance to the heartbeat of Africa and passionately rejoice its various cultures. Our 23 inns in 13 nations on the continent mirror this spirit, showcasing Africa’s wealthy cultural heritage and its vibrant artwork and design. With a lifestyle-centric method, we create distinctive and galvanizing areas which can be as various and eclectic because the continent itself. Dedicated to sustainable growth and neighborhood engagement, Onomo Resorts actively helps native communities, artisans, and inexperienced initiatives, immersing visitors in native tradition and traditions.
Expertise the essence of African hospitality with Onomo Resorts, the place each keep guarantees an enriching journey into the center of Africa.
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About Spotify:
Spotify’s platform revolutionized music listening without end once we launched in 2008. Right this moment, extra listeners than ever can uncover, handle, and luxuriate in greater than 100 million tracks and 6 million podcast titles on Spotify. Spotify is the world’s hottest audio streaming subscription service, with greater than 626 million customers, together with 246 million subscribers in additional than 180 markets.