It’s been a decade since OK Go launched its final album, and three years since its last music video, itself crowdsourced because the world sheltered in place. Whereas the band redefined the music video as pugilistic efficiency artwork within the 2010s, the 2020s have been void of their Rube Goldberg machines and zero gravity antics. Treadmills in every single place breathed a sigh of relief.
However now, OK Go has returned with its most formidable venture since 2017: the drop of a brand new single and video, “A Stone Solely Rolls Downhill.” In an entire return to type, frontman Damian Kulash (alongside Chris Buongiorno) directed visuals throughout a mosaic of 64 telephones, every of which play their very own video.
This whimsical riff on fashionable digital life required greater than a thousand takes, and the choreography of hours of particular person movies to make them dance as one. Whereas the premise of OK Go movies are at all times enjoyable, the power is outlined by a continuing acceleration of premise. And what they created isn’t just a multi-pane video, however the equal of a fractal, ever-expanding layer after layer of visible complexity.
OK Go’s subsequent tour begins in April, with their subsequent album promised for later this 12 months.