Mobolaji Ajayi
Mobolaji Ajayi, the Nigerian founder and CEO of Purelife Pharmacy, has been named one of many high 10 finalists within the Africa’s Business Heroes Prize Competition. Chosen from round 20,000 candidates throughout all 54 African nations, Ajayi will compete within the last spherical in Kigali, Rwanda, this December.
Ajayi recognized a spot in Nigeria’s healthcare market, envisioning a pharmacy that gives each treatment and first care companies – a necessity she recognised as pharmacies usually function the primary level of contact for a lot of Nigerians looking for healthcare. In 2021, she launched Purelife Pharmacy’s first bodily location in Lagos, securing preliminary funding from her household. Since then, the enterprise has generated income ten occasions its preliminary funding, working completely on a bootstrapped mannequin.
In 2023, Purelife expanded its attain by introducing a digital platform, permitting customers to buy healthcare merchandise, seek the advice of with medical doctors, and guide lab companies, together with blood and urine assessments, in addition to vaccinations. Whereas Purelife gives a few of these companies immediately, it additionally collaborates with third-party suppliers, incomes a fee when sufferers are referred to those exterior companions.
Purelife has additionally expanded its bodily presence to 4 branches throughout Lagos. Along with serving walk-in clients, the shops act as fulfilment centres for the corporate’s on-line enterprise. At the moment, about 25% of Purelife’s gross sales happen on-line, although the CEO expects this share to develop over time.
Commenting on the under-exploited alternatives in Nigeria’s healthcare sector, Ajayi factors to the potential in offering homecare for sufferers. “Folks are actually tilting in direction of comfort. Individuals are tilting in direction of cheaper alternate options to accessing care. I consider that’s one sector that may be a goldmine.”
Watch our full interview with Mobolaji Ajayi: Nigerian entrepreneur identifies an opportunity in pharmacy sector