Jerry Jones is perhaps the one individual proud of the Cowboys this yr.
Based mostly on Forbes’ checklist of 2024’s Most worthy sports activities groups, the longtime Cowboys proprietor has no incentive to repair crew.
On Thursday, Forbes shared its annual rankings of essentially the most priceless sports activities franchises, and the Cowboys had been No. 1 for the ninth consecutive season, per Cowboys author Clarence Hill Jr.
In accordance with Forbes, the Cowboys are value $10.1B, making them the primary sports activities franchise to eclipse $10B.
Not unhealthy for a crew that hasn’t gained a championship in practically 30 years.
Dallas has a $1.3B lead over the second Most worthy sports activities crew, the Golden State Warriors, who’ve gained 4 NBA championships since 2015.
The Cowboys’ valuation elevated by 12% from 2023 and is the third consecutive yr the franchise obtained a valuation north of a billion {dollars}.
Sadly for Dallas, its wins have decreased 58.3%, from 12 final yr to 5 via Week 14 this season. The Cowboys’ 27-20 “Monday Night time Soccer” loss to the Bengals dropped their playoff odds to 0.2%, per ESPN’s Football Power Index.
As unhealthy as issues have gone, there’s an opportunity few issues change through the offseason. CeeDee Lamb and Dak Prescott extensions kick in, which might restrict the crew’s aggressiveness in free company.
Head coach Mike McCarthy, who’s on the final yr a five-year contract he signed in 2020, has obtained help from Prescott and edge-rusher Micah Parsons.
Corridor of Fame Cowboys quarterback Troy Aikman recently said he predicts McCarthy will survive Dallas’ misplaced season and coach the crew in 2025.
Forbes writes, “Regardless of not profitable a Tremendous Bowl because the 90s, the membership continues its dominance off the sphere.”
That appears to be what issues essentially the most to Jones. If one thing makes billions of {dollars}, why repair it?