The household favorite, “Youngsters Say the Darndest Issues”, is again for its third season, bringing extra laughs, extra surprises, and extra heartwarming moments. This season marks a groundbreaking partnership between the long-lasting present and two leisure powerhouses: Paramount World Content material Distribution and What Media Group (www.TheWhatMediaGroup.com). With the published platform being The What Community and the manufacturing companion being Mansa Studios, the present is ready to ship its distinctive mix of humour and authenticity to audiences.
The collaborative pressure behind the brand new season goals to reinforce the viewer expertise by delivering a world class manufacturing of the Paramount World Content material Distribution collection alongside the native experience of What Media Group. This format licensing deal isn’t just a dedication to high quality leisure however a celebration of African youngsters and their distinctive voices and views.
“We’re thrilled to be working with What Media Group to convey the Youngsters Say the Darndest Issues format to audiences throughout Africa,” says Lauren Marriott, SVP, Content material Partnerships and Model Technique, Paramount World Content material Distribution. “Opening up the present throughout the African continent will permit children and fogeys alike to observe this hilarious reimagined format collectively as a household.”
CEO of WHAT MEDIA GROUP, Chichi Nwoko, echoed this enthusiasm, emphasizing the present’s dedication to celebrating the range and originality of African Youngsters: “With the help of Paramount, we’re setting the stage for a season like no different. We’re devoted to sustaining the present’s essence, the place the candidness of our younger stars takes centre stage. Up to now the present focussed on Youngsters from Nigeria, however this yr we’re excited to open it as much as children from throughout the African Continent. Our intention is to maintain the content material contemporary, partaking, and true to the experiences of at the moment’s related and vibrant era.”
Put together to be amused, amazed, and moved as “Youngsters Say the Darndest Issues Africa” brings the unfiltered brilliance and humour of Africa’s youngsters to the forefront, in what guarantees to be essentially the most memorable season but.
The brand new season guarantees a various solid of youngsters from throughout Africa, sharing their spontaneous and sometimes hilarious insights on life. In step with the present’s custom, these younger stars aren’t skilled actors, and they aren’t rehearsed. This ensures that their responses stay real and unpredictable as we by no means know what they will say.
As “Youngsters Say the Darndest Issues Africa” prepares for its return, the manufacturing workforce is tough at work, setting the groundwork for a season that guarantees to captivate, entertain, and encourage. Casting calls can be introduced shortly, inviting youngsters aged 4 to 11 from throughout Africa to share their distinctive views.
The U.S. model of “Youngsters Say the Darndest Issues” is produced by CBS Studios in affiliation with Anvil 1893 Leisure and She Prepared Productions. The format rights are licensed by Paramount World Content material Distribution.
Keep tuned for extra data on auditions, premiere dates, and unique behind-the-scenes content material as we get able to embark on one other unforgettable journey with Africa’s youngest and brightest stars.
Distributed by APO Group on behalf of What Media Group.
For additional inquiries, please contact:
Seun Harper-Jarman
Head, Advertising and marketing, What Media Group
E-mail:sharper@whatmediagroup.com
Cellphone: +44 7496 223 473
About What Media Group:
What Media Group is an revolutionary media firm devoted to enhancing the content material ecosystem and its complete worth chain.
With a strategic concentrate on the media know-how, media, sports activities, and leisure sectors, we’re deeply dedicated to funding alternatives each throughout the African Continent and the Diaspora.
At What Media Group, our mission is to considerably affect the business’s panorama, driving its sustainable growth. We’re centered on leveraging progress alternatives to determine sturdy companies and make a significant contribution via our focused social impression initiatives.
About What Community:
What Community is a Free-To-Air Broadcast Tv Firm serving audiences throughout Nigeria, Ghana, Kenya, Rwanda, and Uganda. At What Community, we’re greater than only a TV station – we’re a dynamic content material and media know-how powerhouse devoted to crafting and delivering impactful tales to our viewers.
Our strategy is daring and daring as we try to unearth the untold narratives of Africa. From charming dramas to insightful documentaries, we curate a various vary of content material that resonates with our viewers’s pursuits and aspirations.
What units us aside is our relentless dedication to innovation. We leverage cutting-edge applied sciences to interact audiences throughout a number of platforms, guaranteeing that our content material reaches them wherever they’re.
For advertisers and types, partnering with What Community affords unparalleled worth. With our in depth attain and engaged viewers base, we offer efficient options to amplify model messages and drive outcomes. From strategic advert placements to revolutionary model integrations, we tailor options to satisfy the distinctive wants of our companions, delivering most impression and ROI.
Furthermore, we prioritize fostering robust partnerships with content material house owners. By collaborative efforts and clear communication, we empower content material creators to showcase their work on our platform, amplifying their attain and affect.
In regards to the Present:
“Youngsters Say the Darndest Issues” is a trademark of CBS Broadcasting Inc.
An iconic household leisure present that options youngsters from ages 4 to 11, sharing their unfiltered ideas and views on quite a lot of matters.
The present’s distinctive format permits for spontaneous, real, and sometimes humorous interactions that spotlight the innocence and perception of childhood.