It’s virtually that point of yr: Spotify is gearing as much as launch its annual Wrapped, personalised recaps of customers’ listening habits and yr in audio.
Spotify has been giving its listeners breakdowns of their information since 2016. And annually, it’s change into an even bigger manufacturing – and web sensation. Spotify mentioned its 2023 Wrapped was the “largest ever created”, by way of viewers attain and the type of information it supplied.
So, what is going to 2024 have in retailer? Right here’s a have a look at what to know forward of this yr’s Spotify Wrapped.
WHAT EXACTLY IS SPOTIFY WRAPPED?
It’s the streaming service’s annual overview of particular person listening tendencies, in addition to tendencies around the globe. Customers study their prime artists, songs, genres, albums and podcasts, all wrapped into one interactive presentation.
The marketing campaign has change into a social media sensation, as individuals share and evaluate their Wrapped information with their mates and followers on-line.
Previous iterations have supplied customers with every kind of breakdowns and info, together with whether or not they’re amongst an artist’s prime listeners, in addition to a personalised playlist of their prime 100 songs of that yr to save lots of, share and take heed to every time they’re feeling nostalgic.
Spotify additionally creates a sequence of playlists that mirror nationwide and world listening tendencies, that includes the highest streamed artists and songs. In 2023, Taylor Swift was Spotify’s most streamed artist, unseating Unhealthy Bunny who had held the title for 3 years in a row.
Annually has one thing new in retailer. In 2019, Wrapped included a abstract of customers’ streaming tendencies for the whole decade. Final yr, Spotify matched listeners to a Sound City based mostly on their artist affinities and the way it lined up with these in different components of the world.
WHEN IS THE EXPECTED RELEASE DATE?
To this point, the streaming platform has saved the extremely anticipated launch date of Wrapped below … er, wraps.
In previous years, it’s been launched after Thanksgiving, between Nov 30 and Dec 6.
Annually, rumours are inclined to swell on social media round when Spotify stops accumulating information with the intention to put together their Wrapped outcomes, and this yr was no exception. Spotify shortly squashed these presumptions, assuring on social media that “Spotify Wrapped doesn’t cease relying on October thirty first”.
A consultant for Spotify didn’t reply to a request for touch upon when the corporate stops monitoring information for Wrapped.
WHERE CAN I FIND MY SPOTIFY WRAPPED?
When Wrapped is launched, every person’s Spotify account will immediate them to view their interactive information roundup. It may be accessed by means of the Spotify smartphone app, or by logging on to the Spotify web site. Wrapped is obtainable to customers with and with out Premium subscriptions.
WHAL ELSE CAN I LEARN WITH MY SPOTIFY DATA?
There are a handful of third-party websites which you could join your Spotify account to that may analyse your Wrapped information.
How Bad is Your Spotify is an AI bot that judges your music style. Receiptify offers you your prime songs on a sharable graphic that appears like, sure, a receipt. Instafest offers you your individual private music festival-style lineup based mostly in your prime artists. How NPRCore Are You assesses how comparable your music style is to NPR Music’s.
WHAT IF I DON’T HAVE SPOTIFY?
Different main streaming platforms corresponding to Apple Music and YouTube Music have developed their very own variations of Wrapped lately.
Apple Music’s Replay not solely offers its subscribers a year-end digest of their listening habits however month-to-month summaries as properly – a function that helps differentiate itself from the one-time Spotify recap. That is launched on the finish of the calendar yr.
YouTube Music, in the meantime, has an identical end-of-the-year launch for its listeners, in addition to periodic seasonal releases all year long. It launched its annual Recap for customers earlier this month.