Suppose you’re standing in entrance of your online business dashboards. The numbers are going up and down in entrance of you. However are they telling the entire story? Is your online business doing properly or are you simply getting fortunate and using a wave that’s about to crash? The main target isn’t solely on the variety of clients who’re participating with your online business however the kind of clients and frequency of their visits. With out understanding the total image, you can simply overlook the indicators of declining person base and that could be a threat that no enterprise can afford.
Many companies hold an in depth eye on their day by day lively customers or clients (DAU/DAC), weekly lively customers or clients (WAU/WAC), or month-to-month lively customers or clients (MAU/MAC) . DAU/DAC measures what number of distinctive customers/clients interact together with your product each day. They’re helpful for apps or companies the place day by day engagement is vital (e.g., social media platforms). WAU/WAC, alternatively, seems on the variety of lively customers/clients over per week, which might be extra helpful for companies like grocery shops or subscription companies, the place weekly visits are widespread. MAU and MAC supply a broader view. They present what number of distinctive customers or clients interact over a month. Thus they…