Blended Scotch whisky model, Grant’s, has recruited three music teams as its new model ambassadors as a part of its Crew Nights marketing campaign.
Grant’s Whisky unveiled its model ambassadors, together with the musical band Alternate Sound, and two duos consisting of Maze and Mxtreme, and Handi and Wanni on the firm’s Ledrop Nigeria Company Workplace in Lekki, Lagos, on Wednesday.
In an announcement, the Scotch whisky model described the model ambassadors as embodying the spirit of excellence, togetherness and creating memorable experiences.
“The brand new model ambassadors will not be solely celebrated of their respective fields however are additionally passionate whisky lovers, making them very best advocates for the model,” it acknowledged.
Grant’s Whisky stated it selected Alternate Sound, a musical band recognized for utilizing superior expertise to ship high-quality dwell band expertise and regarded for his or her work with stellar dossiers of artists on each native and worldwide levels.
In line with the model, the 2 musical duos, Maze and Mxtreme, who make digital music, are recognized for performing as disc jockeys and Wanni and Handi, a disc jockey act of dual sisters recognized for his or her energetic performances.
Grants famous that it seemed ahead to working with its new ambassadors on its Grant’s Crew Nights marketing campaign, which it known as “an initiative selling the spirit of togetherness and fostering communal experiences”.
The Grant’s Whisky, made by Scotland-based agency, William Grant and Sons, is reportedly one of many highest-selling scotch whiskeys on this planet and a significant participant in Nigeria’s whisky market, which was projected to achieve $83.85m in 2024 by a worldwide market analysis firm, Williams & Marshall Technique.
The Williams & Marshall Technique 2023 report acknowledged that the Nigerian whisky market would develop yearly by 11.80 per cent between 2019 and 2024.
The report additionally estimated that in Nigeria by 2027, the whisky market quantity is anticipated to achieve 9.89 million litres.