NIL has modified many issues for faculty athletes, and Duke’s Cooper Flag — the nation’s high 2024 recruit and the participant many count on to be the No. 1 total choose within the subsequent NBA Draft — is already taking benefit.
It is a large second too for faculty hoopers. Flagg introduced in a press release that he has signed a partnership with Gatorade. He turned the primary males’s faculty basketball participant to signal an NIL cope with the long-lasting sports activities drink model.
“This has been an enormous 12 months for me on and off the court docket, and Gatorade has been there the entire manner,” Flagg said in a statement, in response to On3. “From being named the Gatorade Finest Male Participant of the 12 months to now formally becoming a member of the crew, it’s been surreal to have my identify talked about with a few of the largest names in basketball. The Gatorade roster is iconic, and I’m excited to work with them as I take this subsequent step.”
Though Flagg is the primary males’s faculty basketball participant to be endorsed by Gatorade, the model does have partnerships with a number of high-profile faculty athletes. That checklist consists of USC’s Juju Watkins, Paige Bueckers from UConn and Colorado’s Shedeur Sanders.
“I really feel actually blessed and honored for the chance that has been given to me. I do know for me, particularly, I’ve at all times drank Gatorade. Me and my brothers rising up, our mother would come again from the grocery retailer with a brand new case of Gatorade a pair occasions every week. That sort of connection makes it imply a little bit bit extra,” Flagg said in an interview with Sports activities Illustrated.
Now that he has the endorsement, he has to now go show it on the court docket on the faculty stage. Few, if any, are betting towards Flagg, although. He was the Gatorade Nationwide Participant of the 12 months, Nationwide Participant of the 12 months and a McDonald’s All-American as a senior in highschool as he averaged 16.5 factors, 7.5 rebounds, 3.8 assists and a pair of.7 blocks per recreation as he led his highschool to an ideal report and a nationwide championship.