Cristo Fernández Teams Up With State Farm; ‘Football Is Life’

For those who’ve ever watched “Ted Lasso” you realize precisely the place that signature line comes from. Cristo Fernández, who performs Dani Rojas on the hit Apple TV present, not too long ago teamed up with Jake from State Farm and Patrick Mahomes in a soccer marketing campaign that provides new which means to “Soccer is life.” 

For the actor, it was a straightforward choice to companion up with State Farm for the brand new industrial, “Bundle is Life.”

“The very first thing that made me say sure was understanding I may play Dani Rojas once more – in order that was a straightforward sure,” he advised The Blast solely.

“State Farm’s commercials are at all times well-known for being artistic and humorous, so being Dani within the industrial was like a cherry on prime. And the tremendous cherry on prime was getting to satisfy Patrick Mahomes.”

Fernández mentioned {that a} spotlight of being a part of this marketing campaign was “having achieved the suitable dribbles and juggles with this new loopy, however enjoyable, American soccer/soccer ball with an icon like Patrick.”

He additionally added that Patrick “shaking his hand” and telling him that it was “spectacular” was one thing he’ll always remember.

“That was the spotlight,” he mentioned. “And I will always remember the shot when Jake, Patrick, and I had been collectively. Being along with the each of them was very particular.”

The brand new soccer marketing campaign debuted with the latest State Farm industrial, “Bundle is Life” which provides a brand new which means to Fernández’s signature “Ted Lasso” line, “Soccer is life.”

The marketing campaign won’t solely be seen digitally, on social media, and streaming, but in addition by a partnership with Amazon Prime’s Thursday Evening Soccer in co-branded commercials and as half-time options. This new marketing campaign helps State Farm proceed its legacy of leveraging sports activities advertising to create entertaining and laughable moments for each sports activities followers and State Farm clients.

Earlier than becoming a member of forces with State Farm and Mahomes for this marketing campaign, Fernández mentioned he was a Chargers fan. However after, issues could have modified a bit.

“I have been spending a variety of time in Los Angeles so I’ve been rooting for the Chargers. I even have mates in San Francisco and in addition help the 49ers,” he mentioned. “However then I met Patrick Mahomes. So I additionally help the Chiefs.”

When requested if he has a favourite previous venture or one that can at all times maintain a particular place in his coronary heart, Fernández mentioned it is “positively ‘Ted Lasso.'” 

“Realizing how a lot it has meant to so many individuals means a lot to me,” he advised The Blast. “Dani Rojas not solely represents an enormous a part of who I’m, but in addition the place I come from and I am without end grateful for ‘Ted Lasso’ for giving me that platform.”

He defined that the State Farm marketing campaign can also be particular to him.

“That is why this State Farm marketing campaign is so particular to me,” he continued. “We managed to bundle the ‘Ted Lasso’ world with State Farm and create this loopy ball.”

So far as future initiatives, there are fairly a couple of developing for the actor.

“‘Venom,’ ‘Alexander’ with Eva Longoria, ‘Acapulco’ season 3 is out for folks to observe, ‘Sonic,’ and ‘Zorro’ on Amazon Prime,” he mentioned.

“And I kindly invite everybody to comply with what my sister Paloma Cinco and I do at ‘Espectro MX Movies’ each in Guadalajara and in Los Angeles.”