Worldwide media typically portrays Africa by way of a slim lens, specializing in corruption, poverty, and violence, which reinforces dangerous stereotypes and misrepresents the continent’s various realities, in line with Abimbola Ogundairo, the advocacy lead for Africa No Filter. A examine by the NGO and Africa Apply exhibits this skewed picture elevates perceived dangers, resulting in increased borrowing prices and dampening funding prospects for African nations. Some African international locations are actively working to fight the adverse stereotypes. As an illustration, Rwanda has efficiently attracted buyers and vacationers to the nation with its soccer tourism marketing campaign Go to Rwanda. Equally, Nigeria’s film business, Nollywood, is making strides in revamping the continent’s picture by telling genuine African tales. However, Ogundairo believes there’s extra to be achieved and requires higher collaboration amongst native and worldwide journalists, urging them to rethink how they inform their tales. Moreover, she charged African leaders with demanding accountability for a way their international locations are portrayed.
SOURCE: DW