Canon Central and North Africa (https://www.Canon-CNA.com), chief in imaging options, is happy to report its most profitable expertise at drupa 2024, the main commerce honest for the printing and graphics trade.
Regardless of customer numbers being down on the 2016 version, buyer engagement, funding and customer curiosity in Canon’s choices noticed present and potential prospects flocking to the Canon stand to learn the way the newest printing options and help providers from Canon and its expertise companions might assist to sustainably rework their companies.
From a gross sales perspective, the resultant variety of leads and income generated far outstripped projections for the occasion. Canon’s distinctive imaginative and prescient of print’s ‘energy to maneuver’ acquired important consideration from guests wanting to work together with the hands-on print utility showcases. An astonishing 6,000 guests explored the multi-sensory, immersive expertise in The Core that featured World Unseen, an inclusive pictures initiative delivered to life by extraordinary, elevated prints.
Document-Breaking Curiosity and Funding
Launched at drupa 2024, Canon’s ‘The Energy To Transfer’ marketing campaign sought to display the ability of print to maneuver individuals emotionally, obtain optimistic change, and transfer companies ahead utilizing Canon’s transformative applied sciences, experience, and help. By way of curated workflows, Canon displayed its newest enabling applied sciences with companions, demonstrating real-life buyer options and galvanizing guests.
Within the manufacturing printing class, buyer funding in Canon’s imagePress v1000 and v900 colour sequence, in addition to the varioPRINT mono toner units, considerably exceeded projected numbers. This sturdy exhibiting underscores toner’s enduring function because the digital printing expertise of alternative for a lot of print service suppliers. With round 35 offers signed on the occasion, Canon’s dedication to innovation throughout its whole product vary was evident, as gross sales of the Arizona, Colorado and imagePROGRAF massive format choices additionally impressively surpassed expectations. This displays the recognition and progress alternatives of huge format outputs, together with purposes for inside décor, wallpaper, packaging, and high-quality artwork. Canon additionally showcased the brand new era of colorWAVE and plotWAVE printers for CAD purposes.
World Unseen Immersive Expertise
The stand additionally introduced guests with a glimpse of Canon’s key collaboration actions, with the elevated prints (printed on the Canon Arizona) of the World Unseen (http://apo-opa.co/4c28izt) exhibition proving to be extraordinarily well-liked. This exhibition premiered at GITEX Africa in Morocco and shall be introduced in a number of African international locations all through 2024, enabling individuals from throughout the area to benefit from the immersive expertise. The World Unseen (http://apo-opa.co/4c28izt) exhibition invitations guests – blind, partially sighted, and sighted – to expertise pictures in a novel, revolutionary, and immersive manner. It’s a transformative pathway, providing multi-sensory experiences that join people with highly effective pictures and tales by means of elevated prints, audio descriptions, soundscapes, and braille, fostering inclusivity and deeper appreciation for numerous views.
The facility of partnerships
A number of collaborative initiatives have been additionally showcased within the Printworks space, demonstrating how partnerships have the potential to vary perceptions and revolutionise the trade:
Inventive Futures winner Bower Collective, a UK supplier of pure family and private care merchandise in reusable packaging, illustrated how, when consultants from the trade collaborate to develop campaigns, the result’s a extremely focused, high-value and profitable marketing campaign that meets the complicated wants of recent B2C companies to accumulate, nurture and retain enterprise utilizing omni-channel campaigns.
The Publishing 2030 Accelerator, born out of the Future Ebook Discussion board, a Canon-led trade neighborhood initiative, centered on bringing about significant progress on sustainability in publishing globally.
Canon’s help of varied charitable partnerships was highlighted, from the UN SDG Ebook Membership African Chapter to UK charity Subject Heroes. In the course of the present, along with its ending companions, Canon printed and donated round 10,000 books to organisations all over the world. The identical variety of postcards, posters, and brochures have been donated to German non-governmental organisations.
In a novel demonstration of how print can be utilized to satisfy the fashionable advertising challenges of shops, Canon labored with German furnishings retailer, POCO to indicate how programmatic print permits them to achieve their goal prospects and appeal to them instore by means of printed merchandise equivalent to wallpaper, window and flooring graphics, desk tops and furnishings liners.
Demonstrating its help for range inside the trade, Canon additionally hosted a profitable ‘Women Who Print’ networking occasion.
“Drupa is a flagship occasion inside the world imaging trade, and Canon was happy to host 40 of our companions and prospects from throughout North, East, and West Africa, showcasing the breadth of our attain inside the African continent, on the 2024 version. For us, it was a chance to interact with our stakeholders and the broader world print neighborhood and display the far-reaching impacts of our market-leading portfolio of applied sciences. We additionally had the chance to share initiatives designed to impression individuals’s lives. The varied nature of our delegation – from trade gamers within the banking and hospitality sectors, to print suppliers within the larger schooling and authorities sectors – demonstrated the big selection of purposes our merchandise are used for,” mentioned Amine Djouahra, B2B Enterprise Unit Director, Canon Central and North Africa.
By highlighting precise use instances and thru collaborations with quite a few expertise companions, Canon demonstrated print’s energy to captivate and drive change in varied methods. Along with its prospects and companions, Canon will proceed to innovate and form the way forward for the imaging trade with revolutionary enterprise fashions and new applied sciences and providers.
“Canon companions who attended drupa have been impressed by the truth that ours was the third most expansive stand on the occasion. In addition they expressed appreciation on the alternative to witness Canon’s whole B2B portfolio in motion. Not solely have been they in a position to expertise the brand new expertise hands-on, however additionally they noticed how revolutionary Canon is, in addition to its sturdy market presence compared to its opponents. Your entire expertise demonstrated Canon’s unwavering dedication to investing in market-leading expertise, reflecting its confidence within the African continent and its potential,”
To search out out extra about Canon at drupa please see: DRUPA 2024: THE POWER TO MOVE – Canon Central&North Africa (http://apo-opa.co/3yeWlbS).
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group – PR Company
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division inside Canon Center East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to boost Canon’s enterprise inside the Africa area – by strengthening Canon’s in-country presence and focus. CCNA additionally demonstrates Canon’s dedication to working nearer to its prospects and assembly their calls for within the quickly evolving African market.
Canon has been represented within the African continent for greater than 15 years by means of distributors and companions which have efficiently constructed a stable buyer base within the area. CCNA ensures the supply of top quality, technologically superior merchandise that meet the necessities of Africa’s quickly evolving market. With over 100 staff, CCNA manages gross sales and advertising actions throughout 44 international locations in Africa.
Canon’s company philosophy is Kyosei (https://apo-opa.co/3yk888J) – ‘residing and dealing collectively for the widespread good’. CCNA pursues sustainable enterprise progress, specializing in decreasing its personal environmental impression and supporting prospects to scale back theirs utilizing Canon’s merchandise, options and providers. At Canon, we’re pioneers, continuously redefining the world of imaging for the better good. By way of our expertise and our spirit of innovation, we push the bounds of what’s potential – serving to us to see our world in methods we by no means have earlier than. We assist carry creativity to life, one picture at a time. As a result of once we can see our world, we are able to rework it for the higher.
For extra info: Canon-CNA.com