As a part of our ‘Nearer to Our Clients’ technique, we showcased our newest developments together with the EOS R1, EOS R5 Mark II, EOS C400&EOSC80 to 25 key clients from throughout Africa; We aimed to equip our clients with firsthand expertise of the varied merchandise, together with Canon’s Multicam Options (www.Canon-CNA.com), empowering them to tailor methods, improve workflows, and enhance effectivity.
Canon Central&North Africa returned to the Worldwide Broadcasting Conference (IBC) came about on the RAI Amsterdam, 13 – 16 September 2024. At this 12 months’s present, Canon showcased its very newest improvements in imaging expertise designed to empower broadcasters and content material creators to push artistic boundaries and ship distinctive visible experiences.
Following a summer time of momentous launches together with the Canon EOS R1, EOS R5 Mark II, and the EOS C400, and with extra developments within the pipeline, the conference provided attendees a primary take a look at the most recent merchandise. From skilled cinema and PTZ cameras to an prolonged VR vary, your entire breadth of the Canon portfolio was showcased at IBC to discover and expertise.
Rashad Ghani, B2C Enterprise Unit Director at Canon Central&North Africa, stated: Canon has had a groundbreaking 12 months, setting a brand new customary for skilled of all ranges. As a part of our ‘Nearer to Our Clients’ technique, we’re thrilled to have had the chance to showcase our newest developments, together with the EOS R1, EOS R5 Mark II, and EOS C400, to 25 key clients from numerous elements of Africa. From Kenya and Nigeria to Egypt, Morocco, Central African area and past, we welcomed clients representing numerous industries, together with broadcast, cinema, rental homes, training, and authorities establishments.
Our objective was to equip our African clients with firsthand expertise of our merchandise and options, enabling them to tailor their methods to satisfy the distinctive wants of the African market. By highlighting the breadth of our portfolio and the cutting-edge capabilities of our gear, we intention to empower our clients to drive their companies ahead. Moreover, we additionally highlighted Canon’s Multicam Options, which improve workflows by providing operational, administration, and value efficiencies, permitting customers to optimize processes and enhance general effectivity.
Whether or not it’s digital manufacturing, distant workflows, or different rising traits, we stay devoted to making sure everybody, from particular person creators to these a part of large-scale productions, profit from our developments.
This 12 months, we had been significantly honoured to welcome the gifted Nigerian cinematographer and filmmaker, Nora Awolowo, who skilled her first go to to IBC. As one of many few people to solely expertise the EOS C80 previous to the occasion, Nora’s participation underscores our dedication to nurturing and empowering artistic professionals from Africa. By offering alternatives for direct engagement with business specialists and networking with friends, we intention to foster a vibrant and progressive group throughout the area.”
Constructing on final 12 months’s success, the stand was made up of a number of zones giving guests the possibility to get hands-on with a number of Canon merchandise. This included a Multi-Cam zone, RF System zone, Digital Manufacturing Workflow house and PTZ Wall. Canon’s workforce of specialists had been available to information customers via the expertise, reply questions and showcase the complete functionality of the merchandise on show.
Empowering broadcasters to embrace the way forward for visible storytelling
Canon centered on key areas the place its expertise helps drive the business ahead, together with the most recent giant format cameras and lenses constructed to seize breathtaking visuals with unimaginable element and cinematic depth of area.
The EOS C400 launched earlier this 12 months is the primary high-end RF mount Cinema EOS digicam, ushering in a groundbreaking new period. The EOS C400 allows operators to entry the complete suite of options sometimes related to bigger scale manufacturing cameras with out the burden of dimension, weight or attaching further modules.
The PTZ space included an intensive checklist of merchandise that showcased the highly effective picture high quality and operability of the complete vary of indoor and out of doors PTZ merchandise and functions from Canon. The CR-N100, CR-N300, CR-N500 and CR-X300, controllers, in addition to Canon Auto Loop and Auto Monitoring, will all be exhibited for guests.
Mirrorless cameras setting new requirements for efficiency and creativity
Canon’s flag bearers for the EOS R System – the EOS R1 and EOS R5 Mark II – had been showcased giving attendees the possibility to check out options corresponding to the brand new ‘Accelerated Seize’ imaging platform and new Twin Pixel Clever AF.
EOS R1 and EOS R5 Mark II provide video in 12-bit RAW recording internally to the reminiscence card in addition to utilizing Cinema EOS Film Recording codecs alongside Canon Log 2 and three with proxy video recording that’s now totally supported between two playing cards. This takes skilled video manufacturing to new heights, delivering excellent high quality and artistic flexibility regardless of the situation.
Digital manufacturing workflows
The versatile Flex Zoom lens lineup together with the CN-E20-50mm T2.4 L F / FP and CN-E14-35mm T1.7 L S / SP which might be future-proofed for 8K productions in addition to offering better flexibility for 4K because of the further element and excessive decision they supply. For VR, the brand new RF-S 3.9mm F3.5 STM DUAL FISHEYE lens makes it simpler than ever to create 3D VR footage. The compact lens boasts a large 144-degree area of view and huge depth of area, simplifying set-up and retaining the topic in focus. Additionally on show had been the RF 5.2mm F2.8L DUAL FISHEYE and RF-S 7.8mm F4 STM DUAL lenses, additional showcasing the probabilities for immersive content material creation.
Cowl extra from studios to stadiums with expanded vary of lenses
Past VR, over the previous few months, Canon has been increasing its lens providing. The Lens Showcase Zone demonstrates Canon’s dedication to innovation and empowering customers to seize gorgeous footage whether or not that’s within the nice outside or in studio. On show had been acquainted lenses alongside new releases such because the CJ27ex7.3B IASE T lens which options the widest protection and telephoto attain presently in the marketplace in its class, together with new hybrid merchandise such because the RF 24-105mm F2.8L IS USM Z.
For Cine lenses, the just lately unveiled CN7x17 KAS T cine servo lens had been on show, showcasing an upgraded drive unit that revolutionises the way forward for Canon’s lens providing.
For extra details about IBC, go to: https://apo-opa.co/3TSO5pk
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group – PR Company
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division inside Canon Center East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to reinforce Canon’s enterprise throughout the Africa area – by strengthening Canon’s in-country presence and focus. CCNA additionally demonstrates Canon’s dedication to working nearer to its clients and assembly their calls for within the quickly evolving African market.
Canon has been represented within the African continent for greater than 15 years via distributors and companions which have efficiently constructed a stable buyer base within the area. CCNA ensures the supply of top of the range, technologically superior merchandise that meet the necessities of Africa’s quickly evolving market. With over 100 workers, CCNA manages gross sales and advertising actions throughout 44 international locations in Africa.
Canon’s company philosophy is Kyosei (https://apo-opa.co/3BuwHBd) – ‘residing and dealing collectively for the widespread good’. CCNA pursues sustainable enterprise development, specializing in decreasing its personal environmental influence and supporting clients to cut back theirs utilizing Canon’s merchandise, options and providers. At Canon, we’re pioneers, continuously redefining the world of imaging for the better good. Via our expertise and our spirit of innovation, we push the bounds of what’s potential – serving to us to see our world in methods we by no means have earlier than. We assist carry creativity to life, one picture at a time. As a result of once we can see our world, we will remodel it for the higher.
For extra info: Canon-CNA.com