Airtel Nigeria has introduced a brand new partnership with Google to carry YouTube to all tv units throughout the nation, no matter whether or not they’re sensible or older analogue fashions.
The nation’s second-largest telco disclosed in a press release on Monday that the deal was signed at Airtel’s Lagos headquarters.
Beneath the deal, YouTube can be built-in into Airtel Nigeria’s Good Router, a tool that mixes web connectivity with the power to rework common TVs into sensible TVs.
With this integration, customers can now entry YouTube instantly on their TVs, providing a seamless streaming expertise for every part from films and sports activities to music and academic content material.
The Chief Industrial Officer, Airtel Nigeria, Femi Oshinlaja, highlighted its significance in the direction of reworking digital leisure in Nigerian houses.
“At Airtel, our objective to bridge the digital hole contains the availability of inexpensive leisure content material.
“Via this partnership with Google, we proceed to revolutionise the leisure house because the Airtel Good Router provides a whole expertise, delivering web companies and easy accessibility to world-class leisure by means of YouTube,” he mentioned.
Additionally offering extra perception in regards to the collaboration, Director, Company Communications and Company Social Accountability, Femi Adeniran, acknowledged, “The combination of YouTube on the Airtel Good Router provides an unmatched simplification of the client expertise, reworking how our prospects eat digital content material at dwelling.
“This partnership displays our dedication to creating inexpensive and revolutionary options that improve the digital way of life of our prospects.”
The Airtel Good Router, which retails for N25,000 and arrives with limitless knowledge for 30 days, simplifies the streaming of films, soccer matches, cartoons, music, and different types of audio-visual leisure for your complete household.
The West Africa Director, Google, Olumide Balogun, acknowledged, “YouTube has all the time been about connecting folks with the content material they love, whether or not it’s exploring new hobbies, staying knowledgeable, or discovering inventive inspiration.
“With this partnership, we’re making it simpler for extra Nigerians to entry their favorite movies proper from their TVs, enabling much more houses to profit from the wealth of data and leisure that YouTube provides. It’s an thrilling step towards our mission of making a digitally inclusive Africa.”
Reiterating Balogun’s assertion, Director, EMEA Product Partnerships, YouTube, Mahesh Bhalerao, mentioned, “YouTube is the stage the place tradition involves life and the place everybody, from creators to viewers, can discover their voice and join with what issues most to them.
“This collaboration with Airtel underscores our dedication to bringing high-quality, on-demand content material to extra houses whereas empowering Nigerian audiences to discover, study, and benefit from the range of experiences YouTube provides.”