The “Working Retailer & Espresso” store, established in 2022, is operated by the Lyon-founded firm Distance Athletics, an impartial operating store with shops in Lyon, Paris and Copenhagen. The Distance Iten outpost, nevertheless, is distinct. Inside, second-hand sneakers from manufacturers equivalent to On and Asics can be found to native Kenyan runners, priced €2-€10 in native forex. The Iten retailer was constructed “Kenyan fashion” inside a few weeks. It’s a easy construction with a concrete flooring and a wood body, and cabinets housing rows and rows of trainers. Initially, it was stocked solely with donated wares crowd-sourced from the Parisian Distance group: some gave vibrant Hoka trainers; one other runner a pair of slick black Nike sun shades, which had been purchased for lower than €1 by a feminine runner in Iten. Costs are determined by Ledisha, a neighborhood athlete, who runs the shop along with her brother.