Taco Bell is understood for pushing the boundaries of quick meals, and the #1 franchise on the 2024 Franchise 500 rating has launched a brand new dessert that is thrilling its fan base: Mountain Dew Baja Blast Gelato. The corporate introduced this unique offering in celebration of the twentieth anniversary of the Baja Blast, a drink that has garnered a cult-like following since its debut in 2004.
Taco Bell examined the gelato in August 2023 at a single restaurant for a two-week trial. The Irvine, California Campus Drive location attracted guests from close to and much desirous to attempt the frozen deal with, which shortly bought out attributable to excessive demand. As of September 3, the dessert is out there in 3.5 oz servings at most areas, however solely through the Taco Bell app.
Though the Baja Blast Gelato has generated pleasure amongst Taco Bell followers, not everyone is thrilled about its $3.99 price ticket. Many shoppers who’re used to the model’s inexpensive menu choices have taken to social media to voice their issues.
Extremely disenchanted in @tacobell in the mean time! You made an enormous deal about this Baja Blast Gelato popping out and THIS is the scale you are promoting for $4?!?! What an absolute rip-off!!! pic.twitter.com/X0lxTdPBUf
— E.J. (@DatDudeWeeji) September 3, 2024
With chains like McDonald’s, Burger King and Wendy’s providing extra inexpensive menu gadgets to draw budget-conscious customers, Taco Bell’s premium pricing on the gelato is an outlier to many customers.
Mountain Dew Baja Blast has been a mainstay on Taco Bell‘s drink menu for twenty years. Initially launched as a Taco Bell unique, Baja Blast shortly turned a fan favourite, resulting in its eventual launch in bottles and cans for a restricted time at retail shops.
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