Jason Kelce Calls New Cereal Brand A ‘Full Circle’ Moment

Soccer’s favourite brothers, Travis Kelce and Jason Kelce, are stepping off the NFL area and into the breakfast aisle.

Final month, the Tremendous Bowl champions introduced they’ve teamed up with Common Mills to create a brand new cereal: Kelce Combine.

Forward of its launch, retired NFL participant Jason Kelce is selling the brand new cereal, calling the chance a “full circle” second.

Travis and Jason have created a cereal mash-up that mixes not one, not two, however THREE childhood favorites — Cinnamon Toast Crunch, Fortunate Charms, and Reese’s Puffs.

“I’ve mentioned that I’d eat an entire field of Reese’s Puffs cereal in a single sitting, and whereas I stand by that, our creation may simply be the brand new MVP of the cereal aisle,” Travis mentioned in a press release supplied to The New York Post. “We’d undergo two to 3 packing containers of our favourite cereals every week once we had been rising up, so with the ability to workforce up with Common Mills now’s a full circle second for us.”

After asserting their new cereal model, Jason shared how excited he’s to launch the breakfast staple.

“7 months in the past, we ranked our favourite cereals on our podcast. And now we’re mixing our high 3 collectively – The KELCE MIX!” Jason wrote in an Instagram put up on Monday. “That is so full circle for us, rising up mixing cereal collectively on the breakfast desk as youngsters! We are able to’t wait so that you can clear the cabinets late September!”

Followers instantly flooded the feedback, expressing their pleasure. “You two are masters of manifestation!” one person wrote as one other commented, “I am able to clear the cabinets.”

“Cannot wait, these had been my high 3 rising up. Nonetheless eat all 3,” a 3rd mentioned. “Trying ahead to making an attempt them collectively.”

“I wager that is scrumptious,” a fourth commented.

Travis and Jason went to Common Mills’ Cereal Coaching Camp, the place they participated in a sequence of enjoyable challenges, together with the Cinnadust Sprayer and the Fortunate Charms Marshmallow Mission to conjure up this particular mixture of cereals.

It wasn’t nearly mixing cereals; it was about making a breakfast expertise that followers will love. “I take my cereal sport significantly, and thank goodness, as a result of Cereal Coaching Camp was no joke,” Jason advised The Submit. “The one factor Travis and I do know extra about than soccer is cereal — so we’re honored to take dwelling the victory and contemplate ourselves formally inducted into cereal tradition with Kelce Combine.

Brandon Tyrrell, Senior Supervisor of Model Expertise for Household Favorites cereals at Common Mills expressed his pleasure to work with Kelce brothers, saying, “Who’re we to argue with two of the perfect from the league? After some fan hypothesis, we’re so excited to verify that you would be able to now eat and practice just like the Kelce brothers by getting your arms on the legendary lineup of cereals and watching all of the enjoyable from our Cereal Coaching Camp movies this soccer season.”

“Our manufacturers have all the time introduced households collectively on the breakfast desk,” he added. “So it’s been particular to work with Jason and Travis who grew up consuming our cereals themselves and will channel their internal youngster when competing. We hope this collab conjures up our followers to consider their very own all-time cereal creations whereas they get pleasure from extra togetherness over a bowl of Kelce Combine.”

After Jason and Travis introduced their cereal on the “TODAY” present, the clip was posted on X, the social media platform previously referred to as Twitter. It did not take lengthy for the web to react.

Person @calleymeans jumped in with a scorching take, retweeting the video and stirring the pot. “Athletes ought to cease sponsoring meals that destroys youngsters’ metabolic well being,” the put up learn. “Some issues are extra essential than cash.” She tagged each Jason and Travis.

After seeing the put up, the retired NFL participant clapped again, replying, “I grew up on these merchandise Calley, and I used to be a wonderfully wholesome match youngster, as a result of I loved them sparsely and when on the go for fast meals when each my dad and mom didn’t have time to prepare dinner.”

“I recognize you spreading info on what’s wholesome for folks and youngsters, and I take the weight problems epidemic as a rustic and for youths significantly, however there’s additionally room to eat cereal and ice cream and sweet in the appropriate portions at the side of a wholesome life-style,” he added.