The Africa Tourism Management Discussion board (ATLF) is about to happen from September 3 to six, 2024, bringing collectively trade leaders, policymakers, and stakeholders to debate and strategize on accelerating the expansion and growth of the African tourism, creatives, and cultural industries. The occasion will likely be hosted on the Exhibition Corridor and Grand Palm Lodge in Gaborone, Botswana, with an intensive and complete program designed to foster collaboration, innovation, and funding throughout the continent.
Day 1: Buying and selling & Coaching Day
The discussion board will begin on Tuesday, September 3, with a B2B & B2G Networking Session, that includes the Intra-Africa Highway Present, Velocity Advertising & Exhibition. Facilitated by the Africa Tourism Personal Sector Alliance, this session will embrace showcases from progressive manufacturers resembling Marriott Worldwide and companions, in addition to regional shows from Southern Africa, West Africa, East Africa, and the Ocean Islands.
Parallel to the networking session, the Grand Palm Lodge will host Entrepreneurial Coaching and Teaching classes. Key audio system, together with Devota Mdachi, Co-chairperson of the Africa Tourism Management Awards, and Dr. Richmond Kwame Frimpong, Managing Director of Industrial Zone, Ghana, will present insights on efficient gross sales pitches, relationship administration, and the basics of entrepreneurship. Moreover, Prof Nellie Swart, a Licensed Assembly Skilled (CMP) and Affiliate Professor: Tourism Administration, College of South Africa, is about to additionally host and lead a dialog about progressive pathways youth entrepreneurship in tourism.
Day 2: AfCFTA Discussion board on Tourism, Creatives, and Cultural Industries
On Wednesday, September 4, the official opening of the AfCFTA Discussion board will characteristic remarks from outstanding figures resembling Keitumetse Setlang, CEO of Botswana Tourism Organisation, and Hon. Dumezdweni Mthimkhulu, Minister of Atmosphere and Tourism, Republic of Botswana, alongside Emily Mburu-Ndoria, Director of Commerce in Providers, Funding, Mental Property Rights and Digital Commerce of the AfCFTA Secretariat. The day will embrace high-level panelists discussing the implementation of the AfCFTA by means of tourism, creatives, and cultural industries, in addition to the Pan African Tourism Fund, specializing in funding for tourism infrastructure and lodging.
Day 3: Digital Transformation and Innovation
Thursday, September 5, will emphasize the position of digital disruption in tourism, with classes on short-term leases, conventional lodging, and the convergence of neighborhood assist and sensible insurance policies. The day may even spotlight the significance of conservation and heritage as key drivers for tourism demand and employment creation.
A notable session on Sports activities Tourism will discover product diversification in Africa’s tourism sector, whereas the Blue Economic system session will talk about the potential for tourism development by means of underexplored alternatives. The day will conclude with an insightful presentation on AI-driven futures in tourism, that includes consultants resembling Prof. Benjamin Rosman from the College of the Witwatersrand.
Day 4: Africa Tourism Management Awards
The ultimate day, Friday, September 6, will deal with making a stability between Africa’s tourism lodging heritage and tradition, with discussions led by trade leaders from Pam Golding Hospitality and ICCA. The Ministerial & Executives Dialogue will tackle sensible measures for decreasing intra-Africa journey prices and connectivity bottlenecks.
The discussion board will culminate within the prestigious Africa Tourism Management Awards, recognizing excellent contributions and improvements within the tourism sector. The occasion will have a good time the highest three finalists of the Africa Youth in Tourism Revolutionary Problem and have a keynote message from the Minister of Atmosphere, Pure Sources Conservation, and Tourism.
The Africa Tourism Management Discussion board (ATLF) is an annual occasion that brings collectively tourism leaders and stakeholders from throughout Africa to debate and strategize on key points affecting the trade. The discussion board goals to advertise sustainable tourism growth, improve regional integration, and foster financial development by means of tourism, creatives, and cultural industries.