Uganda’s espresso trade has made a major breakthrough within the Turkish market, with exports growing by a outstanding 2,200% between 2019 and 2024. From a modest 2000 luggage (120 tons) in 2019, espresso exports to Turkey surged to 44,000 luggage (2,640 tons) in 2024. This spectacular development is attributed to the Uganda Mission in Turkey’s strategic shift in approaching funding, commerce, and tourism. By specializing in Uganda’s main product that Turkey can’t simply substitute – espresso – the Mission efficiently tapped into the Turkish market’s rising demand for high-quality espresso.
“Turkey presents a major alternative for Ugandan espresso exporters, with its giant inhabitants and rising financial system making it a sexy market,” stated Counselor Julius Mwijutsya, in control of Financial and Industrial Diplomacy on the Uganda Embassy in Ankara. He added: “Given Turkey’s financial potential and Uganda’s purpose to develop its espresso exports, we targeting establishing a robust presence within the Turkish market. Our efforts yielded spectacular outcomes, with espresso exports from Uganda to Turkey growing from 2000 luggage in 2019 to 44,000 luggage in 2023”. Ugandan espresso has gained reputation in Turkey on account of its glorious intrinsic high quality traits, with many coffees appropriate for differentiated markets. Specifically, there’s a robust demand for Robusta coffees, particularly Display screen 18 and Display screen 15, which Uganda can provide. The Uganda Embassy in Ankara has been actively selling Ugandan espresso in Turkey and has participated within the Coffex Worldwide Espresso Exhibition in Istanbul.
Embassy’s efforts have helped increase consciousness about Ugandan espresso and its distinctive traits. “Turkey’s tourism trade is especially noteworthy, with cities like Istanbul and Antalya, attracting hundreds of thousands of tourists every year,” Counselor Mwijutsya famous. “In reality, Istanbul was probably the most visited metropolis on the earth in 2023, with over 20 million vacationers, adopted by London, Dubai, and Antalya.” The nation’s espresso consumption has elevated fourfold within the final 10 years, with per capita consumption standing at 1.7 kg in 2023. This vital enhance in espresso exports to Turkey has substantial financial advantages for Uganda. Utilizing the present market value in Uganda of 6000 shillings per kilogram, the worth of those exports will be estimated, highlighting the numerous financial advantages of the strategic partnership between Uganda and Turkey. “To place this achievement into perspective, let’s think about the amount and worth of those exports. The 44,000 luggage of espresso translate to roughly 2614 tonnes. Utilizing the present market value in Uganda of 6000 shillings per kilogram, we are able to estimate the worth of those exports. This calculation highlights the numerous financial advantages of our strategic partnership with Turkey,” stated Mwijutsya, who ends his tour of obligation on the finish of June, 2024.
The potential income features are substantial, with estimates suggesting that Uganda’s espresso exports to Turkey may attain USD 1.5 billion by 2025. This is able to not solely enhance Uganda’s financial system but additionally solidify its place as a significant participant within the world espresso market. Mwijutsya additionally believes his successor, an skilled senior diplomat, will proceed the progressive development. “Our mission’s strategic plan is designed to make sure continuity and sustained progress in our financial and industrial diplomacy efforts. With devoted professionals on the helm, I’m assured that our collaboration with Turkey will flourish, driving development and prosperity for each nations,” he stated. With the help of the Uganda Espresso Growth Authority (UCDA) and the Ministry of International Affairs, he believes Ugandan espresso can set up a robust presence within the Turkish market and contribute to the nation’s financial development.
Distributed by APO Group on behalf of The Republic of Uganda – Ministry of International Affairs.