Egot-Profitable, Critically Acclaimed, Multiplatinum Artist And Producer John Legend To Headline Occasions
Transfer Afrika, the primary pan-African touring circuit headlined by worldwide artists, to drive long-term financial funding and job creation within the continent’s artistic economies
At this time Global Citizen, the worldwide advocacy group on a mission to finish excessive poverty, introduced EGOT-winning, critically acclaimed, multiplatinum artist and producer, John Legend, will headline the following installment of Transfer Afrika, the first-of-its-kind music touring circuit headlined by worldwide artists. Subsequent 12 months’s tour will broaden from East to West Africa, with Nigeria becoming a member of Rwanda as host nations. The tour will start with Transfer Afrika: Kigali on the BK Area on February 21, earlier than persevering with with Transfer Afrika: Lagos at The Palms on February 25, 2025. Transfer Afrika is a long-term, large-scale effort to pioneer the music touring circuit throughout Africa, driving financial funding, job creation and supporting entrepreneurship alternatives in every host nation.
Transfer Afrika is World Citizen’s initiative to handle the world’s inequities by creating job and entrepreneurship alternatives for the continent’s rising generations by means of an annual collection of stay music occasions. Showcasing the perfect of Africa to the world, these occasions will drive transformative investments inside native communities, have interaction native artists, distributors, businesses and crews, and supply alternatives for on-the-job talent improvement and coaching. Producing a world-class expertise for followers and artists alike, Transfer Afrika will set a brand new gold-standard for leisure touring occasions, growing demand from worldwide and regional artists to tour within the area and constructing native capability inside host cities throughout the continent. Every year, extra nations shall be added to the Transfer Afrika tour circuit, which is able to additional broaden throughout the continent over the following 5 years.
The 2025 version of Transfer Afrika will drive a citizen-led advocacy marketing campaign championing sustainable improvement and financial development, with a devoted deal with strengthening well being methods throughout Africa. Along with marketing campaign companions, World Citizen will urge African nations to extend home well being financing, prioritize main care and sexual and reproductive well being and rights, increase world investments in well being resilience, and alleviate monetary burdens on nations to strengthen public well being.
A restricted variety of tickets for Transfer Afrika: Kigali and Transfer Afrika: Lagos can be found for buy at moveafrika.org. Extra particulars concerning the February Transfer Afrika tour, together with the best way to earn free tickets by taking motion with World Citizen, shall be introduced within the coming weeks.
Companions of Transfer Afrika embrace pgLang and the Rwanda Growth Board.
“I’m honored and excited to carry out in Kigali and Lagos as a part of the Transfer Afrika tour – an initiative that not solely brings unforgettable exhibits, but in addition creates entrepreneurship and job alternatives, empowering younger folks to interact with Africa’s rising music and artistic industries,” stated John Legend. “Africa has at all times been a world cultural powerhouse, and it’s an honor to be a part of the way forward for stay music on the continent.”
“We’re thrilled to have John Legend, our longtime World Citizen Ambassador and buddy, headline Transfer Afrika, as we broaden the tour from Rwanda to Nigeria,” stated Hugh Evans, Co-Founder & CEO, World Citizen. “As Transfer Afrika grows 12 months over 12 months, our objective is to equip and encourage Africa’s dynamic, younger inhabitants to take part within the stay music and artistic industries, whereas investing in its future with lasting infrastructure that may imply the continent not must be excluded from the worldwide touring circuit.”
“World Citizen and Transfer Afrika’s return to Rwanda in February 2025 underscores our shared dedication to showcasing Africa’s artistic expertise and leveraging the worldwide leisure trade to handle the continent’s improvement priorities,” stated Francis Gatare, Chief Government Officer, Rwanda Growth Board. “Collectively, we intention to place Rwanda as an leisure hub that advantages all African nations, together with by creating youth-focused employment and income-generating alternatives.”
The primary Transfer Afrika occasion, Move Afrika: Rwanda, held in Kigali in December 2023, was headlined by Grammy Award, Pulitzer Prize profitable artist Kendrick Lamar, and prioritized job creation, talent coaching and youth entrepreneurship alongside the way in which. The occasion employed greater than 1000 Rwandans, and engaged 75 % native crew and manufacturing employees. Hailed by many as probably the most profitable stay music occasion ever staged in Rwanda, the present additionally featured performances by Zuchu, Bruce Melodie, DJ TOXXYK, Sherrie Silver, Ariel Wayz, Kivumbi King and Bruce The first.
The 2025 version of Transfer Afrika will construct on World Citizen’s earlier campaigns and occasions throughout Africa, together with Transfer Afrika: Rwanda, held on the BK Area in 2023; World Citizen Pageant: Mandela 100, which featured Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder, and Chris Martin of Coldplay in Johannesburg, South Africa, in 2018; World Citizen Dwell: Lagos, with performances by Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and World Citizen Pageant: Accra, which introduced Usher, SZA, Stormzy, and TEMS to the Black Star Sq. in 2022.
For extra info go to moveafrika.org.