The fast-food wars proceed to drive offers for hungry, discount-seeking prospects. Now, Subway has introduced a new offering that can make scoring a footlong somewhat extra budget-friendly.
Beginning Monday, August 26, the chain will knock the worth on any footlong sub right down to $6.99. No, it’s not the coveted $5 footlong deal, however it’s not too far off.
The worth of a footlong often varies, however at sure eating places within the U.S., one can price as a lot as $14. However you possibly can’t simply stroll right into a Subway restaurant and get the $6.99 deal. You may solely seize it by way of the cellular app or by logging onto Subway’s website and coming into the code: 699FL.
It’s a sensible play for the model. Subway is banking on the notion that if prospects obtain the app and join the chain’s MVP Rewards Program, the offers will hold them coming again for extra footlongs, chips, drinks, and so forth. And proper now, nearly everybody may use a deal.
In its announcement the chain acknowledged that prospects are extra devoted than ever to discovering reasonably priced eating choices. “At this time’s diner is stretched greater than ever, and too typically which means a tradeoff on high quality, selection, or taste to search out an reasonably priced meal,” Doug Fry, president of Subway North America, stated within the press launch. “Our menu is filled with footlongs for each price range, and this new deal means our friends can get the sandwiches they crave at an excellent worth.”
Inflation has definitely led a variety of shoppers to keep away from eating out altogether, and Subway is way from the primary fast-food chain to slash costs on sure objects in an try and convey prospects again to the counter. Chains together with McDonald’s, Wendy’s, and Taco Bell have introduced again worth meals. And different eating places, corresponding to Denny’s, Applebee’s, and Chili’s, have been promoting price range choices.
Nonetheless, the most recent marketing campaign is a far cry from the model’s unique $5 footlong promotion in 2008, which was a massive success when it got here to driving prospects via the doorways initially of the recession. Ultimately, it became unsustainable for franchises to proceed at that value. Then Subway introduced the deal again in 2017, however a 12 months later, discontinued it but once more.
The most recent providing just isn’t the primary shift for Subway in recent times. The chain moved away from pre-sliced meats for more energizing sandwich fixings. It has additionally promoted its $3 footlong dippers—and has been leaning into app ordering and selling its rewards program, whereas including extra choices for personalisation to the menu.
However the chain’s presence within the U.S. is shrinking. Final 12 months, greater than 400 Subway eating places closed up store. The chain was additionally lately sold to Roark Capital Group, the proprietor of Dunkin’ and Jimmy Johns, for a cool $9 billion.
Whereas Subway is looking for extra routine prospects, this deal received’t be round for lengthy. The final day to seize a reduction footlong sub is September 8.